FOR IMMEDIATE RELEASE:
New branded plant collection is unlike any other in the Western United States
Berkeley, CA. (January 6, 2012)— The first live plant collection to focus exclusively on top performing plants for the Western gardener — the Sunset Western Garden Collection — will debut this spring with 23 new introductions, according to Sunset magazine and Plant Development Services, Inc. (PDSI).
Long heralded as the expert authority on Western gardening, and the publisher of the Sunset Western Garden Book, considered the bible of gardening books for the Western United States, Sunset magazine has licensed Plant Development Services to introduce and market the plant collection.
“We are thrilled that Sunset’s garden experts and Plant Development Services have collaborated to develop this unique line of high quality plants specifically for Western gardeners,” says Barb Newton, president of Sunset Publishing. “Gardening continues to be a core interest of our readers, and it is exciting to be able to introduce our favorite plants directly to them in a launch that coincides with this spring’s publication of The New Sunset Western Garden Book and the relaunch of our popular online Plant Finder database that includes the introduction of a companion mobile app.”
The introducers of the number one multi-season blooming azalea brand in the world, Encore Azalea, and the hugely successful Southern Living Plant Collection, Plant Development Services works with the world’s top growers and breeders to bring high impact plants to market.
The Sunset Western Garden Collection will hit retail shelves beginning in April 2012 in California. Distribution will expand to the 13 Western States in the Sunset magazine reading area in the coming years.
“We’re really excited about these new introductions. They’re water-wise and easy care and uniquely fit the needs of the Western gardener,” says Kip McConnell, director of Plant Development Services.
For more information, or to become a wholesale grower or garden center partner, visit sunsetwesterngardencollection.com
Sunset magazine was founded in 1898 and has become the premier guide to life in the West, covering the newest and best ideas in Western home design and garden, food and entertaining, and regional travel in 13 Western states. It is published in five zoned monthly editions--Pacific Northwest, Northern California, Southern California, Southwest and Mountain--showcasing the region’s unique lifestyle and noteworthy destinations and inspiring its nearly five million readers to achieve the dream of living in the West. The magazine is also available on all tablets. Sunset is part of the Lifestyle group of magazines and websites published by Time Inc.
Plant Development Services works with the world’s top growers and breeders to bring to market plants that impact landscapes with recognizable, marketable improvements. Plant Development Services also introduced the number one multi-season blooming azalea, Encore® Azalea, and the Southern Living® Plant Collection, featuring innovative new plants selected for superior performance in Southern gardens. For more information, visit plantdevelopment.com